Do

Don't

• Read the article, especially the opening paragraphs, to understand the purpose and main idea.
• Give the most general, overall focus/summary of the story.
• Remember that the headline may be the only reason the reader decides to read the story (Entry point.)
• Avoid headlines that can have more than one interpretation. (See Below)
• Limit the number of words -- 6 to 10, generally
• Use strong, active verbs. (To be verbs are generally understood, but not written out.)
• Use present tense verbs.
• Express a complete thought. Headlines usually read like simple sentences.
• Substitute a comma for the word "and."

• Mislead the reader about the content of the article. Avoid downplay, exaggeration, sensationalism.
• Use the name of the school unless it's absolutely necessary.
• Use the verbs "participate" or "experience."
• Use labels or phrases for headlines.
• Put a period at the end of a headline.
• Use names, unless very well recognized. Use grades or positions instead.
• Use abbreviations or slang.
• Use "a," "an" or "the."