1.
1 pts.		 A nonpersonal way of communicating with the public, using a mass medium is called what?   
  A. mass media
  B. internet
  C. advertising
  D. broadcasting
  E. direct mail
   

 
 
 



 

   
2.
1 pts.		 Which of the following is a disadvantage of TV advertising.   
  A. It can reach a lot of people at once
  B. It uses sights, sounds, and motion
  C. It does not cost a lot of money to make
  D. It costs a lot of money to make
  E. They can be played over and over again
   

 
 
 



 

   
3.
1 pts.		 How long are most TV ads?   
  A. 10 or 20 seconds
  B. 30 or 60 seconds
  C. 1 or 2 minutes
  D. 10 or 30 seconds
  E. 30 or 60 minutes
   

 
 
 



 

   
4.
1 pts.		 Which of the following is not a type of Cyber Ad?   
  A. Banner ad
  B. Pop-Up ad
  C. Movie ad
  D. Screen ad
   

 
 
 



 

   
5.
1 pts.		 What is an infomercial?   
  A. A commercial on TV that gives information
  B. A commercial on the Radio that gives information
  C. A television program that sells a product
  D. A radio program that sells a product
   

 
 
 



 

   
6.
1 pts.		 What does the word circulation mean in terms of magazines?   
  A. How many ads a magazine contains
  B. How many magazines are printed
  C. How many people a magazine reaches
  D. How many times a person reads a magazine
   

 
 
 



 

   
7.
1 pts.		 How do newspapers and magazines sell the space in their paper?   
  A. by the inch
  B. by the page
  C. by the amount of text
  D. by the picture
   

 
 
 



 

   
8.
1 pts.		 What determines the cost of TV and Radio Ads?   
  A. time
  B. size in inches
  C. If there is music or not
  D. How loud it is played
   

 
 
 



 

   
9.
1 pts.		 When is TV’s primetime?   
  A. 7-9 am
  B. 12-3 pm
  C. 4-6 pm
  D. 8-11 pm
  E. 12-3 am
   

 
 
 



 

   
10.
1 pts.		 When is Radio’s primetime?   
  A. lunch time
  B. late night
  C. afternoon
  D. rush hours
   

 
 
 



 

   
11.
1 pts.		 Means of mass communication such as TV, radio, and newspapers is called what?   
  A. Broadcasting
  B. Mass Media
  C. Cable
  D. Mass Communicaiton
  E. Advertising
   

 
 
 



 

   
12.
1 pts.		 Which of the following is not a type of print advertising   
  A. transit ads
  B. outdoor ads
  C. direct mailing ads
  D. cyber ads
  E. directory ads
   

 
 
 



 

   
13.
1 pts.		 What percentage of adults in America read a newspaper?   
  A. less than 25%
  B. 25%
  C. 50%
  D. more than 50%
   

 
 
 



 

   
14.
1 pts.		 The fact that you can place an ad in a newspaper quickly and for little money is a positive of using newspaper advertising.   
  True
  False
   

 
 
 



 

   
15.
1 pts.		 The fact that you cannot target a specific area is a negative of using newspaper advertising.   
  True
  False
   

 
 
 



 

   
16.
1 pts.		 The fact that most people throw away their newspapers after reading them is a negative of using newspaper advertising.   
  True
  False
   

 
 
 



 

   
17.
1 pts.		 What percentage of people actually responds to direct mail advertising?   
  A. 1%
  B. 5%
  C. 10%
  D. 25%
  E. 50%
   

 
 
 



 

   
18.
1 pts.		 Advertising that uses public transportation to display ads is called what?   
  A. bus ads
  B. billboards
  C. train ads
  D. transit ads
  E. transportation ads
   

 
 
 



 

   
19.
1 pts.		 What is advertising that is sent directly to peoples homes by mail called?   
  A. home advertising
  B. direct mail advertising
  C. mail advertising
  D. personal advertising
  E. flyer advertising
   

 
 
 



 

   
20.
1 pts.		 Placing name brand products in move and TV scenes is called what?   
  A. realism
  B. product placement
  C. in scene advertising
  D. movie advertising
  E. realistic placement
   

 
 
 



 

   
21.
1 pts.		 Why did product placement begin?   
  A. because of the movie ET
  B. because of the movie Waynes World
  C. because of the movie Die Another Day
  D. to make movie and TV more realistic
  E. to help pay for the cost of making a movie
   

 
 
 



 

   
22.
1 pts.		 What can happen if a movie uses product placement to insult a company?   
  A. They can be sued
  B. Nothing Can Happen
   

 
 
 



 

   
23.
1 pts.		 Beauty attracts us; we are drawn to beautiful people, places, and things. What advertising technique does this describe?   
  A. Beauty Appeal
  B. Celebrity Endorsement
  C. Escape
  D. Nurture
  E. Unfinished Comparison Claim
   

 
 
 



 

   
24.
1 pts.		 Associates product use with a well-known person. By purchasing this product we are led to believe that we will attain characteristics similar to the celebrity. What advertising technique does this describe?   
  A. Beauty Appeal
  B. Celebrity Endorsement
  C. Escape
  D. Nurture
  E. Unfinished Comparison Claim
   

 
 
 



 

   
25.
1 pts.		 Getting away from it all is very appealing; you can imagine adventures you cannot have; the idea of escape is pleasurable. What advertising technique does this describe?   
  A. Beauty Appeal
  B. Celebrity Endorsement
  C. Escape
  D. Nurture
  E. Unfinished Comparison Claim
   

 
 
 



 

   
26.
1 pts.		 Every time you see an animal or a child, the appeal is to your paternal or maternal instincts. Associates products with taking care of someone. What advertising technique does this describe?   
  A. Beauty Appeal
  B. Celebrity Endorsement
  C. Escape
  D. Nurture
  E. Unfinished Comparison Claim
   

 
 
 



 

   
27.
1 pts.		 Use of phrases such as “Works better in poor driving conditions!” What type of advertising technique is this an example of?   
  A. Beauty Appeal
  B. Celebrity Endorsement
  C. Escape
  D. Nurture
  E. Unfinished Comparison Claim