Advertising review study guide

Answer the following questions in Microsoft word.

1. What is the definition of Advertising?
2. What are 2 advantages of TV advertising?
3. How long are most TV ads?
4. What is an infomercial?
5. What is the biggest disadvantage of TV advertising?
6. What are the 3 main types of cyber ads?
7. What does circulation mean in print advertisements?
8. How do newspapers and magazines sell the space in their paper?
9. What determines the cost of TV and Radio Ads?
10. When is TV’s primetime?
11. When is Radio’s primetime?
12. What does Mass Media Mean?
13. What are 5 types of Print Media?
14. What percentage of adults in America read a newspaper?
15. What are two positives of advertising in a newspaper?
16. What is a negative of advertising in a newspaper?
17. What percentage of people actually responds to direct mail advertising?
18. Advertising that uses public transportation to display ads is called what?
19. What is advertising that is sent directly to peoples homes by mail called?
20. Why did Product Placement begin?
21. What is Product Placement?
22. What can happen if a movie uses product placement to insult a company?
23. Explain the “Beauty Appeal” technique in Advertising.
24. Explain the “Celebrity Endorsement” technique in Advertising.
25. Explain the “Escape” technique in Advertising.
26. Explain the “Nurture” technique in Advertising.
27. Explain the “Unfinished Comparison Claim” technique in Advertising.
28. Why do you think it is important to know what types of techniques Advertisers use? (minimum 3 sentences)
29. Use the internet and find examples for 2 of the techniques listed in questions 23-27. Paste them in Word and label them with the technique that is used.