Advertising Review

Open a word document and answer the following questions. Use your notes and WebPages from last week to help you answer the questions if you need them.

Answer questions 1-8 by typing the correct vocabulary word to answer the question.

1. _______________________ is a non-personal way of communicating with the public, using a mass medium.

2. What do you call ads on the internet?

3. Means of mass communication such as TV, radio, and newspapers are examples of what?

4. A television program that sells a product is called what?

5. Advertising that uses public transportation to display ads is called what?

6. What is advertising that is sent directly to peoples homes by mail called?

7. What do you call internet ads that are displayed across the screen like billboards?

8. What do you call internet ads that appear briefly when a user logs on or clicks on a site?

Answer questions 9-23 by answering the questions in complete sentences.

9. What are some examples of mass media?

10. How does advertising help you the consumer?

11. What are the advantages and disadvantages of using newspapers as an advertising medium?

12. How do you think direct mail can be personalized?

13. Explain how outdoor advertising and transit advertising are similar?

14. How is an infomercial different from a television commercial?

15. What percentage of adults read the newspaper?

16. Describe the difference between a banner ad and pop-up ads.

17. How are advertising rates determined for newspapers and magazines?

18. Do you think people are more likely to read ads in newspapers or magazines? Why, explain your answer? (minimum of 3 sentences)

19. Think of a magazine you have read recently. What products are advertised in that magazine? Do you purchase any on those products?

20. How often do you or your parents use the yellow pages? Do you think it is a good way for businesses to advertise?

21. Why do  you think television ads are more expensive than other ways of advertising?

22. Do you think every advertisement is telling you the truth about what they are trying to sell? Why?

23. Do you think it was helpful for a company like General Motors to have spent 2.5 BILLION dollars on advertising last year? Why?

Save your word document and print the answers.